Du bist hier der Chef – im Gespräch mit Nicolas Barthelmé

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Erfolg neu denken
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Du bist hier der Chef!ist das Motto der Mitte Juni 2019 im hessischen Eltville gegründeten bundesweiten Verbraucherinitiative. Ziel des Vereins ist es, Verbraucher beim Herstellungsprozess von fair und verantwortungsbewusst produzierten Lebensmitteln mitbestimmen zu lassen. Auf der Internetplattform wählen die Verbraucher ein Produkt aus, beantworten den entsprechenden Fragebogen, entscheiden über relevante Produktmerkmale wie Herkunft, Produktionsprozess, Vergütung für die Landwirte, Qualität und Verpackung und bestimmen den Verkaufspreis mit.

anhören >> zum Podcast
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Jürgen Linsenmaier
Nachhaltigkeitsexperte
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